POKE HOUSE STORE REDESIGN

The primary goal was to translate the brand's dynamic, vivid identity into the design. To achieve this, the main circulation route was expressed in the flooring through copper separators and a two-tone carpet-colored stone screed; the resulting patterns convey the brand's energy in a subtle way. The walls were designed to be equally striking, featuring a gradient from Pink Mochi to White Linen applied over a fluted plaster surface to create the desired aesthetic. In select corners, stretch walls with variable LED gradients were installed to add depth and movement.

Finally, the entrance needed to align seamlessly with this vision. Reflective aluminum sheets were formed into massive yet lightweight arches, giving the façade the recognition it required while ensuring it feels continuous with its surroundings, as their reflections remain visible to all.