POKE HOUSE STORE REDESIGN

This design concept is inspired by the new Poke House rebranding, translating its fresh, joyful, and energetic identity into an immersive interior experience. The concept is built around soft curves, organic forms, playful details, and a warm contemporary atmosphere, creating a space that feels approachable, memorable, and full of character.

The design language moves away from rigid geometry and embraces rounded architectural elements, curved furniture, sculptural lighting, soft arches, and fluid transitions. These curves are carried throughout the space to create a sense of movement and continuity, while making the environment feel more welcoming and human.

The color palette is directly inspired by the new Poke House identity, combining mochi pink, warm cream, soft peach, natural terrazzo, and fresh botanical greens. The balance between these colors creates a joyful yet sophisticated atmosphere, allowing the brand identity to become part of the architecture rather than simply appearing as graphic branding.

Lighting is an essential part of the experience, with warm concealed LED lighting, glowing curves, sculptural pendant lights, illuminated signage, and softly lit niches creating depth and highlighting the architectural forms. The intention is for the space to feel different throughout the day, creating an atmosphere that is both energetic and relaxing.

Plants and organic elements are incorporated throughout the design to introduce freshness and contrast with the warm palette. Together with the curved furniture, textured finishes, terrazzo surfaces, and playful branding elements, they create a space that feels fresh, youthful, optimistic, and experiential.

Most importantly, the goal was not simply to redesign a restaurant, but to create a physical expression of the new Poke House identity—a place where the brand becomes an experience. Every element, from the architecture and furniture to the lighting, colors, materials, and details, works together to make the space recognizable, inspiring, and memorable.

My Design Direction

This concept represents my interpretation and creative vision for the new Poke House identity. I wanted to explore how the new branding could be translated into a complete spatial experience rather than applied only through colors and graphics.

Due to the limited time available for the contest, I focused on developing the main design language, atmosphere, material palette, furniture direction, lighting concept, and overall experience. I would be very happy to develop the concept further and add more detailed drawings, elevations, furniture details, material specifications, lighting layouts, and additional design elements if you like the direction and overall style.

I would genuinely love the opportunity to continue developing this concept with you beyond the contest and bring the full vision to life.

I’ve also included Design Option 2 another direction. If you feel this concept is closer to the vision, I’d be happy to further develop it and add more detailed drawings and design elements to fully explore the concept.