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Beautiful Rug showroom

Dallas, TX, USA

Commercial - Show Room

Giacomo Cattani

  • architect
  • Palazzolo sull'Oglio, Italy
Project description

A showroom reimagined as a textile art gallery, where every detail celebrates the richness of materials, colors, and textures in a visually striking way. The concept blends Moorish influences, Palm Beach Regency glamour, and Grandmillennial charm, resulting in a refined, editorial, and highly recognizable space.
The side walls feature custom-made modular white display systems, designed to showcase rug samples like curated works of art. Complementing the layout, four sliding bridge tables – two per side – provide maximum flexibility, easily adapting to various functional and display needs.
At the far end of the space, a scenic backdrop with a golden frame highlights the brand’s logo. Behind it, a Palm Beach–inspired tropical wallpaper adds an exotic, narrative layer that reinforces the brand’s identity.
The atmosphere balances clarity and warmth, with exposed wooden ceiling beams, visible ductwork, and a series of gold pendant lights with ornate interiors that cast a soft, sophisticated glow.
More than a showroom, this is an immersive, flexible, and highly Instagrammable destination, designed to bring bold visual storytelling to Dallas, Texas, while evoking the elegance of Palm Beach and the energy of New York City.

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