Descrizione

Dear client,
The impact of 'iconic' architecture lies in its ability to create an impression in the memory of the user. Such an impression is more effectively left by a dynamic experience rather than by mere visual stimulus. Here, the ferris wheel becomes the kinetic element that the users will remember long after leaving the premises. Moreover, Its detachment from the structure allows for more freedom in abstracting the circular cheese.
Further, the structure itself is planned to be sobre and appears to recede into the background, giving greater prominence to the Ferris wheel.

The Iconic Building

commercial

Forli, Province of Forlì-Cesena, Italy