Descrizione

Dear Sir,

Instead of following generic business design of car retail showroom I decide to go in opposite direction, I truly we'll be together in this journey.

There are 2 reasons for this decision:
A. Big generic showrooms "fiat-like" are always huge spaces, with very tall ceiling and glass-walls all around, which is not, obviously, case in our scenario. We have small-sized with very small height ceiling, showroom. So we could not just replicate it, it does not work in that way.

B. Your company is small family founded company oriented to ordinary man and woman, with strong background in car races and car mechanicals workshops. To make it simple, you have the history, or the story to tell to your customers Your office is not just another car repair workshop, you are different in so many ways. Would just throw it away, and accept some generic white design without your personality at all?

I think you would not, so I suggested you completely another look of your space. The look which will tell the story to your customers, the look who will tell "hey! look at us, do you feel and smell oil and steel here?!"
That is the main point, they should feel the power of moto engines and smell of the oil and steel...to feel exciting and extraordinary! That was the goal.

FURNITURE
Therefore almost all furniture parts are do-it-yourself made, which is the great way to represent your manufacturing skills, all except De Sede sofa, and Poltrona Frau cockpit armchair. The main furniture part is obviously main reception desk with its enginee-like feeling and look.

LIGHTS
Following the same philosophy, written above, industrial common lights are picked for the lighting system. You can use either suggested or choose your own industrial light to fulfill the atmosphere and look of car workshop.

I hope you will like and agree with me!
Thanks for watching!

Designer