Overview
The design intent focuses on expanding and reorganizing an existing pizzeria to create a warmer, more welcoming environment without demolishing the existing structure. Emphasizing small changes to internal divisions, the design will incorporate equipped and floral walls, a vibrant color palette, and elements that reflect Italian flair. The corporate identity will be seamlessly integrated throughout the space, featuring iconic Italian elements like a Fiat 500 seating area and pizza graffiti wall. Flexible seating options will cater to various dining preferences, enhancing the overall dining experience.
Key Design Elements
1. Corporate Identity
o Brand Colors: Utilize the pizzeria's brand colors in the interior design to reinforce corporate identity. These colors should be integrated into wall treatments, furniture, and decor.
o Logo and Signage: Display the pizzeria's logo prominently at the entrance and within the dining area
2. Italian Flair
o Fiat 500 Seating: Place a classic Fiat 500 car in the lobby area, repurposed as a unique seating option. This iconic element will serve as a focal point and conversation starter.
o Pizza Graffiti Wall: Create a vibrant graffiti wall featuring pizza-related art and Italian motifs. This wall can serve as a backdrop for photos, enhancing the pizzeria’s social media presence.
o Colors: Use a color palette inspired by the Italian flag and countryside, incorporating shades of red, green, and white, along with warm earth tones.
3. Warm and Welcoming Environment
o Lighting: Use warm, ambient lighting to create a cozy atmosphere. Consider pendant lights with vintage bulbs
o Textures and Materials: Incorporate natural materials like wood, Concrete, and brick to add warmth and texture. Soft textiles like cushions and throws in rich, warm colors will enhance comfort.
4. Flexible Seating Options
o Banquette Seating: Install banquette seating along walls to maximize space and provide comfortable dining options for couples and small groups.
o Family Dining Tables: Arrange larger tables to accommodate families and groups, encouraging communal dining experiences.
5. Small Internal Divisions
o Partitions and Screens: Use low partitions and decorative screens to create intimate dining areas without fully closing off spaces. This will help manage noise levels and provide a sense of privacy.
o Open Kitchen Concept: Maintain an open kitchen layout to engage customers with the pizza-making process, adding to the lively and welcoming atmosphere.
6. Decor and Accessories
o Italian Art and Decor: Display artwork and decor that reflect Italian culture, such as vintage posters, ceramic plates, and framed photos of Italian landscapes.
o Table Settings: Use wooden tables with simple, elegant table settings. Incorporate red and white checkered tablecloths for a classic Italian touch