Dear Client,
By taking into consideration your requests, The aspects of the concept of the proposed project is as following:
- To better advertised the brand in an exhibition hall's context. there are two main points. The elements that can be seen and remembered from the far; and elements that invite people inside.
For the former the simple hanging board with just the brand name and the website/social media addresses is the most easiest way to remember a brand even if you don't visit the place. it will easier carve the brand into people's mind with out extra graphic that can cause distraction.
For the latter, the main focus point is the kitchen which is placed in the middle of the exhibition to show off the most with hanging board above it with pictures of the food you serve.
The access and circulation is the other important factor that is needed for an exhibition. that here we tried the best to have the good traffic and pass lines.