DESCRIPTIVE MEMORY
We present our proposal for the new store “Fruits and bags - Small things matter”. A proposal that captivates and generates emotions between nature and sophistication.
This space was conceived as a set design or a stage for your products (wallets). Subspaces were created in the form of light cracks, which will focus the attention of the buyer towards each of the wallets. Each product will stand out and shine individually.
From the point of view of Visual Merchandising, it’s important to avoid the saturation of products to be exhibited, in this way the customer doesn’t suffer visual fatigue and manages to carefully visit each of the sectors of the store. For this reason, we decided to assemble a base with neutral tones, that the diversity of color is contributed by the sales products themselves.
We also thought that the internal route (shopping path) must be accompanied by phrases and symbols that refer to the brand. When you’re entering to the store it will be an experience from beginning to end! .
You can see fruit elements, metal hands alluding to the “handmade” manufacturing and slogans of the company. The whole set tells us poetically the concept of “Fruits and bags” and the essence of the products.
Optionally, in the center of the space, 4 showcases for belts in the form of pyramidal prisms are added.
On the other hand, we aplied vegetation through the use of green roofs and walls, in this way we recreate a natural and fresh context from which “wallets emerge”, like the birth of fruits from earth.
The color palette was inspired by the current store with a predominance of wood texture, and the overall aesthetic was inspired by the company's website and the brand. The new Fruits and Bags store is a magical and poetic place.
Next, I attach links with 360 ° images to visualize the interior of the project:
