Premium Bottleshop Concept

The concept for this retail store is a cozier, less cluttered, high-end beverage shop or liquor store that vaguely resembles the interior of an Irish pub instead of a typical retail store. It will be located amid the busy downtown blocks of affluent silicon valley cities. Its foot traffic comes from couples, families, and friends that decide to pick up a nice bottle of wine or liquor before or after a luxurious dinner in the quaint downtowns of Redwood City or San Carlos, California.

While other small liquor stores of similar size carry 2000-5000 separate types of items, this bottleshop will only carry 300-400 separate types items. The interior will leave plenty of room for sitting on a dark leather couch, sitting at the mahogany bar, viewing the art for sale, or studying the locked glass case that contains vintage collectible bottles of rare wines, ancient whiskies, and famous Napa vintages. The walls are adorned with original artwork that has been purchased from local antique shops with the intention of reselling them to bottleshop customers. In addition to selling alcohol, the bottleshop carries a small selection of premium cigars, artisanal chocolate, assorted gourmet nuts, and a small daily selection of fresh flower arrangements.

This bottleshop is a place where the customers like to hang out and talk to their partner, another familiar customer, or the knowledgeable sales associate they've come to know and trust. Amenities allow customers to sip hot coffee, savor a small free taste of wine, and watch a bit of the game while sitting at the bar (which also serves as as a checkout counter).

The sales staff are incredibly knowledgeable about all aspects of alcoholic beverages, production, history, pairings, classifications, vintages, brands, etc. In addition to serving customers with their knowledge of alcoholic beverages, the sales staff also act as baristas making a small assortment of fresh hot coffee and teas. Even though the store may be located in an affluent downtown, the interior gives off a much more laid-back, unpretentious feeling of a bar or chic living room. The associates are hired in the mold of Trader Joe's associates: friendly, articulate, knowledgeable, helpful, goth/mod.