FUMÈ – L'altro modo di fumare

In this project, our primary approach has been to precisely respond to your need for a well-organized, legible space inspired by a library-like arrangement. The goal was to create an environment where products are not only extensively accessible, but also presented within a clear and unified visual structure. The proposed layout maximizes order and clarity, ensuring that the customer experience—when facing a wide variety of products—is simple, fast, and enjoyable.
One of the key strengths of this design is its flexibility in dealing with the existing conditions. The cabinet next to the entrance can be fully preserved without causing any disruption to the overall spatial composition, and it integrates seamlessly into the design. At the same time, we have provided an alternative proposal for this wall, allowing for a visual and functional upgrade if desired. This approach reflects both cost-efficiency and respect for the current state of the project.
In the technology and electronic products section, the existing low-height white cabinets have been intentionally preserved as valuable elements of the space. This decision not only reduces execution costs but also helps maintain the store’s existing identity. However, to elevate the visual quality, the shelving above these cabinets has been completely redesigned to better align with the overall concept and to present products in a more professional manner.
The cashier counter has been designed directly inspired by the reference you provided, ensuring that your preferences are respected while achieving a modern and functional result. The ATM is positioned to the left of the counter, allowing for easy access and smooth customer circulation.
Overall, the design process focused on maximizing display capacity for products while maintaining a high level of order and visual clarity. This balance between “product density” and “visual organization” is one of the defining features of the proposal.
Regarding the exterior façade, in line with your guidance, the signage has been upgraded to a more modern design. The previously used green color has been removed from the signage and thoughtfully reintroduced within the column details, preserving brand identity while creating a more contemporary and distinctive appearance.
Considering that this store represents other branches of the brand, the design aims to establish a unique and lasting identity. It is not based on short-lived trends, but rather follows a timeless approach—ensuring that the space remains modern, attractive, and relevant over the years without becoming repetitive.
The lighting design has been carefully and precisely planned to both highlight the products effectively and create a sense of depth, warmth, and invitation within the space. The use of linear and focused lighting transforms the shelves into clean and attractive display showcases.
In the ceiling design, special attention has been given to detail. The section above the counter features a 20 cm thick wooden element, which adds a sense of solidity and quality while acting as a focal point that visually anchors the sales area.
From an execution standpoint, the shelving system has been designed in a modular way, allowing for easy fabrication and installation, as well as flexibility for future rearrangement. These shelves are tailored to accommodate the diverse range of products—from nicotine salts to vape devices—while maintaining visual consistency. The specialized sales area has also been designed to ensure optimal accessibility for staff and clear visibility of products, facilitating an efficient consultation and sales process.
In conclusion, this design represents a thoughtful balance between aesthetics, functionality, flexibility, and brand identity—creating a space that not only meets current needs but also has the capacity to evolve and remain relevant in the future.