FUMÈ – L'altro modo di fumare

Design Concept & Narrative
The Main Vision
To maximize visual impact, we focused the primary display on the widest wall, creating a powerful accent wall that anchors the entire space. The goal was to balance the brand's bold identity with a serene, premium atmosphere.

Materials & Philosophy
To reflect the brand’s commitment to a "healthier alternative," we selected noble and natural materials. These sober textures provide a refined backdrop that highlights the products without overwhelming them.

The Color Palette
The signature green is used strategically: through the logo, integrated greenery, and light sage accent walls. This softer green ensures a perfect visual equilibrium, keeping the space feeling fresh and airy.

Centerpiece Lighting
The focal point of the composition is an ethereal, cloud-like light fixture. Designed to evoke the essence of "smoke" (FUMÈ) in a poetic way, this centerpiece adds a sculptural dimension to the interior and serves as the project's artistic signature.

The Shopfront
While wood was initially considered for the exterior, we opted for satin white metallic frames to avoid a "rustic" look. These slim, refined frames catch the light and blend seamlessly into the global space, offering a sophisticated and modern invitation to the customer.