Dallas, TX, USA
Commerciale - Show Room
"Rugs to be seen like a piece of art - the atelier concept - art/rug immersive experience, not just the average buyer's experience."
room is divided in 3 areas: first is the window/art expo, with sawhorses and artistic rugs on them like paintings, where you can feel them (see from the outside, then enter, touch, walk on them even barefoot if you like the experience.
second is the show, here you find the storage windows with live samples of the rug production: here you enjoy colors, fantasies, tissues etc. At this area's center there is the counter/table, where customers sit down to choose and order product.
third is the open lab, strictly connected to the second area, with a twin counter on it: here workers/operators create patterns choose colors and give life to the customer's choice. Counters are one next to the other, to show directly to customers and eventually learners the artisan's work: the atelier is also seen as the ancient italian "bottegas", modern open labs where you can experience the making of rugs.
The atelier is an open fluid continuous space; they interact and you can have a view of one from the other.